Latest eCommerce Website Design Guide That Will Help You Sell More

Every eCommerce website aims to do well in sales. What they often skip over is the importance of the design of the website.

The customers in today’s world have a brief span of attention. A Microsoft study focused on how the average attention span has dropped from 12 to just 8 seconds! They will go somewhere else if your website isn’t appealing enough. Thus, adding a visual appeal to your website through impactful UI/UX can go a long way in reaching out to more customers & increasing your online sales. Here are a few things to keep in mind that will have a positive impact on sales.

Simple is Effective

You might have heard that sometimes, ‘Less is More’, this is one such situation. There are a plethora of options to choose from in terms of customization and style for any website. A common mistake most businesses make is adding too many of these features to the design. This has the opposite of the desired effect, increasing the loading time and resulting in a confusing interface for the customer.

Go for a simple design that conveys what your business does and simultaneously displays your products/services. Include a CTA (call to action) button on the landing page to increase your chances of instant conversions.

Design for the Customer

Regardless of whether you choose to hire eCommerce website development services or do it yourself, always keep your customers in mind. Design your website in a way that makes it easy to shop with you.

Eliminate useless steps that make the shopping experience complex and time-consuming. Instead, add features like a search bar, filters within the product list, bigger images, crisp descriptions, etc. Successfully catering to the needs of the customers will improve your results. You can even take suggestions by making an optional feedback form available at the end of the purchase. Studying the data from that further helps you tinker with your website.

Colours & Images

Both play a crucial role in determining your customer response. The base colours of the website should be in line with the logo and style of the organization. Choose loud colours if your company is expressive and softer ones if you are aiming for a classier look. Colours like gold exude luxury, whereas red can induce urgency.

Like colours, images help to improve the visuals of your online store. High definition images of products help customers see clearly what they are going to buy. Images of lower resolution may look adequate at first, but pixelate when zoomed in.

Easy Check-out Process

Data from Sleeknote shows that a whopping 69.57% of customers add products to their cart but never end up buying them. It can happen because of many reasons, including a complex interface, hidden charges and lots of steps during check-out.

Your aim should be to simplify the process. Start by adding a cart icon to the shopping page. This makes switching easy with the click of a button. Show all the taxes and charges in the cart so that the customer doesn’t face additional charges at the last point of payment. Most customers don’t want to take time out to create an account first. Keeping that in mind, enable purchasing with a guest account. Lastly, offer multiple payment options to give power to the consumer.

Fast & Optimized

Sluggish websites have the most bounce rates. Bounce rate is the percentage of people who visit a website and leave rather than visit the other pages. Website load times directly affect the conversion rate, so you need to make it faster. You can do that by disabling plugins that slow it down and removing features that take time to load.

Most of the customers browse online stores through their smartphones. You should optimize your eCommerce website for laptops, desktops, mobile phones and tablets. Change the interface for smaller screens. This negates the constant zooming in and out to view the store.

Conclusion

We at Tech9logy Creators, offer the best eCommerce Website Development Services that can transform your e-Commerce Website. We use all the tricks in the book & beyond to help you sell more. Connect with us to request a quote.