How To Use Mobile App As A Brand Marketing Channel?

Businesses nowadays brainstorm the right marketing channel and strategy to get the maximum customer response. The need to replace forgettable TV ads coupled with the rise of smartphone usage paved way for mobile apps as a brand marketing channel.

A mobile application is something that would stay in the user’s smartphone for a long time. It allows continuous marketing in this competitive market space.

Unfortunately, it is not as simple as developing & launching a mobile app. Here are a few key factors to keep in mind while planning and executing your mobile app.

Create Brand Awareness

Establishing brand awareness is paramount if you need a crowd of loyal customers.

To create it, you need to ensure that your brand is synonymous with wonderful experiences. The factors mentioned below (and a few more) bands together to make your app a success. When people are happy with what your app offers, it naturally creates brand awareness.

Make It Solution Oriented

Even if you have marketing on your mind, each application must offer a solution to a problem. This motivates people to download it without having to market the application separately.

If you have a clothes shop, you can hire a top mobile app development company to make you an online shopping app. This opens the possibility of shopping from home for customers who are restricted by time and demographic to visit your physical store. The app acts as an extension of your store to grow your target audience.

Cover All Basics For A Good App

To create a channel for brand marketing, you must have an app that checks the basic requirements that makes it a “good app”. Here are a few-

• It must be available on major operating systems–Android and iOS.
• It should be easy to download and install without taking much space on your device.
• It should only ask for necessary permissions.
• It should have everything the customer needs a few taps away.
• It should be fast and have a good UI/UX to make the experience fun.
• It should adhere to all app security norms.
• It should get regular updates to keep the app running in the best condition.
• If it involves shopping, the checkout should be smooth and it should store card details securely.

Make It Personalised

People love a personalised touch.

Collect the basic details of each customer when they sign up for the first time. Use that data to change simple messages like “Welcome” to “Welcome [User’s name]”. You can take it up a notch by investing in an app that learns from the user. It uses AI learning to understand the user’s behaviour and adapt accordingly to make their experience better.

Special Promotions

Pushing out random promotions is a tactic of the past. To make an impact, you need to offer special promotions to your customers. Use the data to offer them deals on products that they recently viewed or added to the cart. You can also give special offers exclusively to mobile app users.

Stepping into the world of smartphones unveils a new feature that you can combine with personalization — push notifications. Use this to target the right person at the right time with the product and offer they need.

Building A Community

After you build a decent following, you can introduce a way with which they can communicate with each other.

The ability to like, comment or chat adds another dimension to your app. These features increase engagement, allowing for a deeper connection with your customers. You can extend this community by integrating it with your social media.

Conclusion

If you use it well, mobile apps can be your best marketing channel. It converts a one-time investment into a continuous marketing campaign.

Scared that your competitors will beat you to it? Put your faith in Tech9logy Creators, a top mobile app development company in India. Our experts will listen to your needs and create an app loved by many.